Apple Unveils New Products

by | Oct 27, 2016

October 27th, 2016, Apple Inc. excitingly introduced brand new versions of its Macintosh lap top computers, stating that the computers will be smaller, thinner models and a touch screen keyboard will reverse the recent declining sales.

An event held at Apple Inc. headquarters, revealed new versions of the popular MacBook Pro laptops equipped with Apple’s TouchID fingerprint reader. Function keys at the top of the keyboard will be replaced by a new feature screen called the ‘Touch Bar’ which will offer multiple functions with different software that can be used.

This is the first time in a few years that Mac computers have received a major upgrade. With age, Mac sales have seen a drastic incline in sales.

During the Thursday release, Apple introduced three new Mac-books to the market. The 13-inch basic version starts at $1,499 and is available now. A 13-inch version with the Touch Bar and Touch ID starts at $1,799, in which stated by Apple, will be available in two to three weeks. The 15-inch version, also with Touch Bar and Touch ID, starts at $2,399 and will be available in two to three weeks.

Apple also unveiled a new video app which allows Apple users to have the ability to access and watch shows as well as movies via multiple apps on Apple TV, iPhone and iPad.

Apple named the new media console, TV, like the popular Netflix, TV allows user to catch up on shows along with finishing series. Along with that convenient feature, Apple also brought a new feature to the table which allows users to use its voice-control via Siri to seek live news and sporting events across their apps.

TV is said to be out in December as free software updates for Apple TV, iPhone and iPad customers in the U.S.

According to market researcher Gartner Inc., Mac unit shipments declined 11.3% in the second quarter, compared with a 5.1% decline for the rest of the market. This decline accelerated in the third quarter, falling down to a whooping 17%.

The holidays are quickly approaching. Grab your new Apple gear while its hot!

ABOUT THE AUTHOR

Danielle Nicole

Danielle is a social media manager and blog writer for Type 2 Designs. She majored in public relations. Danielle has been writing since the age of 5, and continues to do so into her career. “Writing isn’t just a hobby, it’s a lifelong gift…”

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